
How to better define a brand niche
Niche marketing is a strategy that is often overlooked. It can be the key to success for small businesses and start-ups who are trying to get their brand out there. Niche marketing means choosing a specific market or audience segment and targeting that particular group with your product or service. A brand niche will help […]

A Guide to Strategy in Marketing and How It Can Help You Achieve Your Goals
What is a Strategy and Why Should Marketing & Businesses Use It? A marketing strategy is a set of marketing tactics that when implemented, align with the business goals. A marketing strategy can be used in different ways. It can be used for different types of marketing tasks such as: generating leads, increasing customer loyalty, […]

Discussing Leadership Issues …
An analysis of the role of leadership and its participation as a factor in the business outcome could not be absent from the research environment of the general reflection that develops here regarding the operation of companies. It is a fact of course that for many leadership is confused with management. Before attempting to approach […]

When management is an art and the manager… a creator!
Although I do not like the typical rhetorical opening questions that are often asked in the article, it is certain that – with or without them – the question must be determined from the beginning for reasons of research consistency and clarity. Definitions and answers for management have been given many times and from different […]

Why Corporate Social Responsibility is important
CSR stands for Corporate Social Responsibility and describes the business strategy of giving back to the community. When initiating CSR programs, the companies dedicate parts of their profits in order to create a positive impact on the local community. The corporate initiatives can be either financial support, or volunteer-driven activities, or even the raise of […]