COVID-19

Luxury in Times of Covid-19: How Should Brands React to Global Pandemic?

Every year brings a long list of challenges and new trends in the business world, forcing companies to adapt quickly to new situations. However this year, perhaps more than any other year before,  people and businesses are staring at the future, hoping to gain insights into what would be the the “new normal”. The Covid-19 […]

Small businesses and e-commerce: A difficult undertaking

During the past months, and especially after the outbreak of the Coronavirus, the trend of online shopping has increased a lot. Because of the restriction measures and the consecutive lockdown decisions, it has been made easier and more preferable to shop online. Not only the fashion industry, but also supermarkets, toy stores, pharmacies and cosmetic […]

Creating entertainment, an educational approach

It is a well-known fact that the spread of COVID-19 affects various parts of our modern society in many ways. Entertainment and creative sectors seem to have to deal with devastating losses in terms of economy and employment. The United Kingdom is already reporting more than 400.000 jobs lost and a 74 billion revenue decrease […]

Black Friday: Help your customers adapt to the new era

As we are heading to the end of November, Black Friday has already arrived! Typically, we can imagine thousands of people rushing to the local/mall stores stuck next to each other at the line, to make their purchases at the lowest prices. However, due to the COVID-19 global pandemic, we are facing one of the […]

Is it time for an unprecedented global debt relief?

A little more than a decade after the 2008 financial crisis that shocked the global economy leading to unprecedented recession, unemployment, banking chaos and debt insecurity seemed to be back to normal. Global GDP has been rising ever since, international trade was up, the financial system regained its stability and credibility and the economies around […]

Digitalization… a new era!

A few years ago, a new “trend” emerged as a number of entities, enterprises, innovation hubs etc. introduced a ground-breaking practice: online events; instead of holding actual physical events like meetings, trainings or interviews, they organized the activities as online-events. It wasn’t the best way to attend such an activity, but at least it would […]

The impact of COVID-19 lockdowns on world’s economies and the example of Sweden

Tackling the worst pandemic that humanity has faced in a century required some extreme measures, didn’t it? Lockdowns have been one of the most common, yet extreme measures taken in order to control the spread of the coronavirus. People, and especially the elderly and those with health problems, were required to stay at home so […]

The Covid-19 effect on E-commerce and Online Trends

What’s the impact of Covid-19 on E-commerce and online trends? Definitely, Covid-19 global pandemic will be one of the defining events of 2020 and its implications will last well into the decade. Many governments enforced stay at home measures and social distancing, leading consumers towards online shopping, expanding e-commerce sales and differentiating online consumer trends. […]

SMEs and the EU: The Small Business Act

Small and medium sized enterprises (SMEs) play a crucial role in the European framework. According to the European Commission, SMEs represent the 99% of all businesses within the EU and have immensely contributed to a series of economic and social aspects at a regional, national and international level. Employability, innovation, regional development, economies of scale, […]

How COVID-19 helps e-commerce growth

Let’s be honest COVID-19 global pandemic is the defining event of 2020 and its implications will last well into the decade. In the business world, where things tend to change rapidly, events like this can affect millions of businesses in a blink of an eye, no matter the industry, and only the ones that adapt […]