Innovation

Gamification: A new world is about to open

First and foremost, how about a world based on video games’ techniques and strategies? This world is exactly what gamification introduces. To be more clear and specific about what gamification is, we can just say that it is the application of notions related to video games in fields that have no connection with them.  In […]

Internet of Things: The future of technology now

First of all, let’s start with a clear and simple definition of the “Internet of things”. In reality, we are talking about the connection of devices through the internet and the ability of them to receive, transfer and exchange data without human interference. In order to understand that, just imagine having the capability of turning […]

Gamification: A new world is about to open

First and foremost, how about a world based on video games’ techniques and strategies? This world is exactly what gamification introduces. To be more clear and specific about what gamification is, we can just say that it is the application of notions related to video games in fields that have no connection with them.  In […]

Internet of Things: The future of technology now

First of all, let’s start with a clear and simple definition of the “Internet of things”. In reality, we are talking about the connection of devices through the internet and the ability of them to receive, transfer and exchange data without human interference. In order to understand that, just imagine having the capability of turning […]

SMEs and the EU: The Small Business Act

Small and medium sized enterprises (SMEs) play a crucial role in the European framework. According to the European Commission, SMEs represent the 99% of all businesses within the EU and have immensely contributed to a series of economic and social aspects at a regional, national and international level. Employability, innovation, regional development, economies of scale, […]

Business Analytics: A new era in data science

Nowadays, the science of data is getting more and more popular and has been developed at a very large extent. First of all, data is being used in almost every field of all sciences. There are plenty of companies which are prone to the recruitment of data scientists in order to delve more into their […]

How COVID-19 helps e-commerce growth

Let’s be honest COVID-19 global pandemic is the defining event of 2020 and its implications will last well into the decade. In the business world, where things tend to change rapidly, events like this can affect millions of businesses in a blink of an eye, no matter the industry, and only the ones that adapt […]

Circular Economy: Sustainable colors with biotechnology and bacteria

Sustainability has arrived in the textile industry, but the definition of “sustainable textiles” is still open to debate. What is the problem that must be addressed urgently? Textile industry is a vast world and is one of the most polluting sectors globally. One of its most important for its success and pollutant facets is the […]

Emotional Data: Is it the next big thing towards Customer Experience Improvement?

Is Emotional Data the next big thing in customer experience improvement? This article aims to examine how the way companies measure and collect emotional data could improve customer experience. In today’s fast forward consumption-driven economy, more and more companies are making major investments in optimizing the customer experience that is delivered to their customer. Most […]

Communication and alternative Advertising

Within the general concept of Communication, its relationship with standard corporate image-making practices is being introduced. The most widespread practice is undoubtedly advertising, which – using both classical and modern techniques – is chosen by most businesses as a proven (?) mechanism to achieve the desired goal. The content of the term ‘Advertising’ is broad, […]

Understanding innovation

While innovation has become a pervasive term, many of today’s organizations still find innovation elusive. One reason may be that much of what is being said about innovation contributes to misunderstanding. To truly manifest innovation and reap its benefits, one must recognize that innovation is three different things: innovation is an outcome, innovation is a […]

Fun & Games: Business Models for Innovation

While many brilliant ideas come from start-ups with unsustainable business models, well-established firms suffer from an inability to innovate, especially in regulated industries. The innovation paradox can be overcome by applying the right business model: 1) Fun & Games, which ignores regulations; 2) Hide & Seek, which exploits regulatory ambiguities; and 3) Carnival Rides, which […]