Marketing

How to better define a brand niche

Niche marketing is a strategy that is often overlooked. It can be the key to success for small businesses and start-ups who are trying to get their brand out there. Niche marketing means choosing a specific market or audience segment and targeting that particular group with your product or service. A brand niche will help […]

Marketing solutions for SMEs

Today SMEs are facing intense competition, especially with the rapid development of e-commerce driven by big international companies. Thus it is evident that they need to come up with smart, innovative, and original marketing ideas. Being physically present no longer guarantees sales, as many SMEs had to find out the hard way during the recent […]

How to better define a brand niche

Niche marketing is a strategy that is often overlooked. It can be the key to success for small businesses and start-ups who are trying to get their brand out there. Niche marketing means choosing a specific market or audience segment and targeting that particular group with your product or service. A brand niche will help […]

Marketing solutions for SMEs

Today SMEs are facing intense competition, especially with the rapid development of e-commerce driven by big international companies. Thus it is evident that they need to come up with smart, innovative, and original marketing ideas. Being physically present no longer guarantees sales, as many SMEs had to find out the hard way during the recent […]

Intellectual Property 101

Intellectual property is a serious matter, which is key to protect it. Both companies and individuals can and should protect their intellectual property through patents, registered trademarks and/or copyrights from being copied, illegally used, or stolen. Patents protect inventions or discoveries, while trademarks serve to identify the source of goods or services. Copyrights protect original […]

Tips for good business communication

Communication is key to organizational success. It is a keystone of business and team culture. Communication ensures that everyone has the same vision and a shared understanding of a company’s goals. The importance of communication in the workplace can therefore not be overstated. Without good communication, it becomes difficult to plan tasks and projects, establish […]

A Guide to Strategy in Marketing and How It Can Help You Achieve Your Goals

What is a Strategy and Why Should Marketing & Businesses Use It? A marketing strategy is a set of marketing tactics that when implemented, align with the business goals. A marketing strategy can be used in different ways. It can be used for different types of marketing tasks such as: generating leads, increasing customer loyalty, […]

Marketing Strategy: How to Keep in Tune with Changing Times

Understanding the Strategic Challenge of Marketing Today Marketing is a strategic challenge due to the rapid changes in consumer preferences and the rise of digital marketing. As the world becomes more globalized, marketing strategies need to be able to adapt. Digital marketing has also changed how consumers interact with brands. Marketing today needs to be […]

Luxury in Times of Covid-19: How Should Brands React to Global Pandemic?

Every year brings a long list of challenges and new trends in the business world, forcing companies to adapt quickly to new situations. However this year, perhaps more than any other year before,  people and businesses are staring at the future, hoping to gain insights into what would be the the “new normal”. The Covid-19 […]

Have you heard of Christmas Depression?

For the most people, Christmas is intertwined in our minds with images, emotions but also with family moments that are carefree and tender. The magic of Christmas creates a sense of euphoria and optimism while people remember their childhood years with nostalgia. In contrast to the social, festive and happy profile of Christmas, which is […]

Why Corporate Social Responsibility is important

CSR stands for Corporate Social Responsibility and describes the business strategy of giving back to the community. When initiating CSR programs, the companies dedicate parts of their profits in order to create a positive impact on the local community. The corporate initiatives can be either financial support, or volunteer-driven activities, or even the raise of […]

The role of human resources and the current challenge of flexibility

In times of economic hardship, companies paradoxically tend to look more intensely than ever for “scapegoats” and at the same time for solutions to get rid of the evil that plagues them. The role and responsibilities of the executives then come to the fore who are called to apologize and/or be entrusted with additional responsibilities. […]