Marketing

The role of human resources and the current challenge of flexibility

In times of economic hardship, companies paradoxically tend to look more intensely than ever for “scapegoats” and at the same time for solutions to get rid of the evil that plagues them. The role and responsibilities of the executives then come to the fore who are called to apologize and/or be entrusted with additional responsibilities. […]

How COVID-19 helps e-commerce growth

Let’s be honest COVID-19 global pandemic is the defining event of 2020 and its implications will last well into the decade. In the business world, where things tend to change rapidly, events like this can affect millions of businesses in a blink of an eye, no matter the industry, and only the ones that adapt […]

The role of human resources and the current challenge of flexibility

In times of economic hardship, companies paradoxically tend to look more intensely than ever for “scapegoats” and at the same time for solutions to get rid of the evil that plagues them. The role and responsibilities of the executives then come to the fore who are called to apologize and/or be entrusted with additional responsibilities. […]

How COVID-19 helps e-commerce growth

Let’s be honest COVID-19 global pandemic is the defining event of 2020 and its implications will last well into the decade. In the business world, where things tend to change rapidly, events like this can affect millions of businesses in a blink of an eye, no matter the industry, and only the ones that adapt […]

Circular Economy: Sustainable colors with biotechnology and bacteria

Sustainability has arrived in the textile industry, but the definition of “sustainable textiles” is still open to debate. What is the problem that must be addressed urgently? Textile industry is a vast world and is one of the most polluting sectors globally. One of its most important for its success and pollutant facets is the […]

Is Emotional Intelligence measurable?

Lately, we’ve been hearing more and more about the meaning of emotional intelligence (EI). According to its basic definition, emotional intelligence is the ability that people use to recognize and define the feelings of themselves and the people around them. According to theories about emotional intelligence, this ability can lead to the development of leadership […]

Public image: What it means, how it is created and… how much it costs!

I decided to write very specifically about the topic of public image because although it is being analyzed often, that well-known “it’s only business” spoils everything. It is not necessary to elaborate a lot on the costs, because if someone wants to do business and – especially – to offer quality, he has pre-determined the […]

Emotional Intelligence at Work and in Business

What is the role of Emotional Intelligence at the workplace and in Business today? The meaning of emotional intelligence, sometimes referred to as EQ (‘’emotional quotient’’), was coined by psychologists in the 1990s. However, it was popularized by Daniel Goleman, an American psychologist in 1995. According to Goleman, emotional intelligence is perceived as an individual’s […]

The complementary use of Communication and Public Relations practices

In previous publication, we analyzed from various angles the communication identity of a few businesses. However, we have not yet analyzed the relevance of Communication with Public Relations, a topic of particular interest, as there is a confusion as to whether they are identical, different or related to their target objectives. We acknowledge their scientific […]

Communication and Marketing or Communication in Marketing?

The goal of this article is not to approach Communication and Marketing in the “traditional” way, for example as two separate areas of a product or service promotion, but through the view of IMC (Integrated Marketing Communication); a communication concept firstly introduced in the US that today has been recognized by the majority of marketers […]

Do consumers ultimately care about their privacy online?

Do people ultimately care about their privacy? This article aims to investigate under which circumstances users do not behave in consistency with their beliefs towards the issue of privacy when they seek information or purchase products or services online. The discrepancy between actual or intended privacy-related behavior and online privacy concerns is known as the […]

CSR: An advanced form of communication between companies and the public

In the context of business communication and shaping the corporate image, one of the most modern communication techniques is Corporate Social Responsibility (CSR). Some may find the word “Strategy” incompatible with the term “Responsibility”, but we believe it’s worth considering it. The term CSR consists of the following components: 1) “Corporate”, which in principle means […]