International Business

The World of Business Intelligence

The term Business Intelligence also generally refers to the set of tools that provides rapid, easy-to-digest access to insights into an organization’s current status, from the data that is available. Business analytics software is the collection of tools used by companies to extract, analyze, and convert data into actionable business insights. Business intelligence tools and […]

The world of NFT’s

In the gaming world, where NFTs can be character tokens or even valuable in-game coins that allow you to make control decisions, the NFT hype is bubbling up. While most of these NFTs are built on the Ethereum blockchain, there are also competing blockchains like Polygon that hope to dominate. Blockchain technology can create NFTs […]

The World of Business Intelligence

The term Business Intelligence also generally refers to the set of tools that provides rapid, easy-to-digest access to insights into an organization’s current status, from the data that is available. Business analytics software is the collection of tools used by companies to extract, analyze, and convert data into actionable business insights. Business intelligence tools and […]

The world of NFT’s

In the gaming world, where NFTs can be character tokens or even valuable in-game coins that allow you to make control decisions, the NFT hype is bubbling up. While most of these NFTs are built on the Ethereum blockchain, there are also competing blockchains like Polygon that hope to dominate. Blockchain technology can create NFTs […]

Intellectual Property 101

Intellectual property is a serious matter, which is key to protect it. Both companies and individuals can and should protect their intellectual property through patents, registered trademarks and/or copyrights from being copied, illegally used, or stolen. Patents protect inventions or discoveries, while trademarks serve to identify the source of goods or services. Copyrights protect original […]

Tips for good business communication

Communication is key to organizational success. It is a keystone of business and team culture. Communication ensures that everyone has the same vision and a shared understanding of a company’s goals. The importance of communication in the workplace can therefore not be overstated. Without good communication, it becomes difficult to plan tasks and projects, establish […]

The Abuse of Dominant Market Position via Tied Sales (the Microsoft Case)

The objectιve of this article is to analyze, mainly in the light of economic theory, how companies abuse their dominant position in the market, and specifically via the practice of tying / tied sales. Read our previous article to understand when a company holds a dominant position in the market. The topic is extremely current […]

A Guide to Strategy in Marketing and How It Can Help You Achieve Your Goals

What is a Strategy and Why Should Marketing & Businesses Use It? A marketing strategy is a set of marketing tactics that when implemented, align with the business goals. A marketing strategy can be used in different ways. It can be used for different types of marketing tasks such as: generating leads, increasing customer loyalty, […]

Discussing Leadership Issues …

An analysis of the role of leadership and its participation as a factor in the business outcome could not be absent from the research environment of the general reflection that develops here regarding the operation of companies. It is a fact of course that for many leadership is confused with management. Before attempting to approach […]

When management is an art and the manager… a creator!

Although I do not like the typical rhetorical opening questions that are often asked in the article, it is certain that – with or without them – the question must be determined from the beginning for reasons of research consistency and clarity. Definitions and answers for management have been given many times and from different […]

Marketing Strategy: How to Keep in Tune with Changing Times

Understanding the Strategic Challenge of Marketing Today Marketing is a strategic challenge due to the rapid changes in consumer preferences and the rise of digital marketing. As the world becomes more globalized, marketing strategies need to be able to adapt. Digital marketing has also changed how consumers interact with brands. Marketing today needs to be […]

The project “My name is Teacher” and “Innovatebiz” collaborate with the “FlexClip” platform

The project “My name is Teacher” (which since January 2020 is under the auspices of Innovatebiz) has been in the field of education since 2012, providing services for students, teachers and business executives. One of the main goals of this project is also the promotion of entrepreneurship. In order to serve this objective “My name […]