What governments should or should not do during an inflation crisis
Most advanced countries all over the world are suffering from skyrocketing inflation for the most part of the year. Inflation can be defined as a broad increase in the prices of goods and services over an extended period. In this case, prices in consumer goods and energy are the ones that have been most inflicted […]
How to better define a brand niche
Niche marketing is a strategy that is often overlooked. It can be the key to success for small businesses and start-ups who are trying to get their brand out there. Niche marketing means choosing a specific market or audience segment and targeting that particular group with your product or service. A brand niche will help […]
The world of Healthcare Analytics
When combined with a suite of business analytics tools and data visualization, health analytics helps managers perform better, providing real-time insights that can inform decisions and deliver actionable insights. With the richness of information provided by healthcare data analytics, providers and administrators are now empowered to make better healthcare and financial decisions, all the while […]
The World of Business Intelligence
The term Business Intelligence also generally refers to the set of tools that provides rapid, easy-to-digest access to insights into an organization’s current status, from the data that is available. Business analytics software is the collection of tools used by companies to extract, analyze, and convert data into actionable business insights. Business intelligence tools and […]
The world of NFT’s
In the gaming world, where NFTs can be character tokens or even valuable in-game coins that allow you to make control decisions, the NFT hype is bubbling up. While most of these NFTs are built on the Ethereum blockchain, there are also competing blockchains like Polygon that hope to dominate. Blockchain technology can create NFTs […]
Intellectual Property 101
Intellectual property is a serious matter, which is key to protect it. Both companies and individuals can and should protect their intellectual property through patents, registered trademarks and/or copyrights from being copied, illegally used, or stolen. Patents protect inventions or discoveries, while trademarks serve to identify the source of goods or services. Copyrights protect original […]
Tips for good business communication
Communication is key to organizational success. It is a keystone of business and team culture. Communication ensures that everyone has the same vision and a shared understanding of a company’s goals. The importance of communication in the workplace can therefore not be overstated. Without good communication, it becomes difficult to plan tasks and projects, establish […]
The Abuse of Dominant Market Position via Tied Sales (the Microsoft Case)
The objectιve of this article is to analyze, mainly in the light of economic theory, how companies abuse their dominant position in the market, and specifically via the practice of tying / tied sales. Read our previous article to understand when a company holds a dominant position in the market. The topic is extremely current […]
A Guide to Strategy in Marketing and How It Can Help You Achieve Your Goals
What is a Strategy and Why Should Marketing & Businesses Use It? A marketing strategy is a set of marketing tactics that when implemented, align with the business goals. A marketing strategy can be used in different ways. It can be used for different types of marketing tasks such as: generating leads, increasing customer loyalty, […]
Discussing Leadership Issues …
An analysis of the role of leadership and its participation as a factor in the business outcome could not be absent from the research environment of the general reflection that develops here regarding the operation of companies. It is a fact of course that for many leadership is confused with management. Before attempting to approach […]