Economy

The Covid-19 effect on E-commerce and Online Trends

What’s the impact of Covid-19 on E-commerce and online trends? Definitely, Covid-19 global pandemic will be one of the defining events of 2020 and its implications will last well into the decade. Many governments enforced stay at home measures and social distancing, leading consumers towards online shopping, expanding e-commerce sales and differentiating online consumer trends. […]

Gamification: A new world is about to open

First and foremost, how about a world based on video games’ techniques and strategies? This world is exactly what gamification introduces. To be more clear and specific about what gamification is, we can just say that it is the application of notions related to video games in fields that have no connection with them.  In […]

The Covid-19 effect on E-commerce and Online Trends

What’s the impact of Covid-19 on E-commerce and online trends? Definitely, Covid-19 global pandemic will be one of the defining events of 2020 and its implications will last well into the decade. Many governments enforced stay at home measures and social distancing, leading consumers towards online shopping, expanding e-commerce sales and differentiating online consumer trends. […]

Gamification: A new world is about to open

First and foremost, how about a world based on video games’ techniques and strategies? This world is exactly what gamification introduces. To be more clear and specific about what gamification is, we can just say that it is the application of notions related to video games in fields that have no connection with them.  In […]

The role of human resources and the current challenge of flexibility

In times of economic hardship, companies paradoxically tend to look more intensely than ever for “scapegoats” and at the same time for solutions to get rid of the evil that plagues them. The role and responsibilities of the executives then come to the fore who are called to apologize and/or be entrusted with additional responsibilities. […]

Internet of Things: The future of technology now

First of all, let’s start with a clear and simple definition of the “Internet of things”. In reality, we are talking about the connection of devices through the internet and the ability of them to receive, transfer and exchange data without human interference. In order to understand that, just imagine having the capability of turning […]

SMEs and the EU: The Small Business Act

Small and medium sized enterprises (SMEs) play a crucial role in the European framework. According to the European Commission, SMEs represent the 99% of all businesses within the EU and have immensely contributed to a series of economic and social aspects at a regional, national and international level. Employability, innovation, regional development, economies of scale, […]

How COVID-19 helps e-commerce growth

Let’s be honest COVID-19 global pandemic is the defining event of 2020 and its implications will last well into the decade. In the business world, where things tend to change rapidly, events like this can affect millions of businesses in a blink of an eye, no matter the industry, and only the ones that adapt […]

Reinventing Marketing to Manage the Environmental Imperative

Marketers in the past have based their strategies on the assumption of infinite resources and zero environmental impact. With the growing recognition of finite resources and high environmental costs, marketers need to reexamine their theory and practices. They need to revise their policies on product development, pricing, distribution, and branding. The recent financial meltdown has […]

Fun & Games: Business Models for Innovation

While many brilliant ideas come from start-ups with unsustainable business models, well-established firms suffer from an inability to innovate, especially in regulated industries. The innovation paradox can be overcome by applying the right business model: 1) Fun & Games, which ignores regulations; 2) Hide & Seek, which exploits regulatory ambiguities; and 3) Carnival Rides, which […]