Generation Z

Luxury in Times of Covid-19: How Should Brands React to Global Pandemic?

Every year brings a long list of challenges and new trends in the business world, forcing companies to adapt quickly to new situations. However this year, perhaps more than any other year before,  people and businesses are staring at the future, hoping to gain insights into what would be the the “new normal”. The Covid-19 […]

The concept of self-confidence in sports

Although athletes and coaches are constantly talking about self-confidence, it is not easy to define it. Sports psychologists define self-confidence as a personal belief in successfully performing a desired behavior. The desired behavior can be anything related to the sport, the point is to be able to achieve it. Self-confidence can refer to something that […]

Luxury in Times of Covid-19: How Should Brands React to Global Pandemic?

Every year brings a long list of challenges and new trends in the business world, forcing companies to adapt quickly to new situations. However this year, perhaps more than any other year before,  people and businesses are staring at the future, hoping to gain insights into what would be the the “new normal”. The Covid-19 […]

The concept of self-confidence in sports

Although athletes and coaches are constantly talking about self-confidence, it is not easy to define it. Sports psychologists define self-confidence as a personal belief in successfully performing a desired behavior. The desired behavior can be anything related to the sport, the point is to be able to achieve it. Self-confidence can refer to something that […]

Creating entertainment, an educational approach

It is a well-known fact that the spread of COVID-19 affects various parts of our modern society in many ways. Entertainment and creative sectors seem to have to deal with devastating losses in terms of economy and employment. The United Kingdom is already reporting more than 400.000 jobs lost and a 74 billion revenue decrease […]

The Covid-19 effect on E-commerce and Online Trends

What’s the impact of Covid-19 on E-commerce and online trends? Definitely, Covid-19 global pandemic will be one of the defining events of 2020 and its implications will last well into the decade. Many governments enforced stay at home measures and social distancing, leading consumers towards online shopping, expanding e-commerce sales and differentiating online consumer trends. […]

A Revolution at the Organisation’s Core: Millennials

How do organisations strategise to create a sound and functional workforce? In this article, the authors present how various companies and businesses restructured the workplace and devise new methods and work culture to keep up with the demands of the new generations.  While millennials account for 34% of the workforce in the United States (see […]