The Future of Sustainability and What It Might Look Like
What are the Causes of Global Climate Change, and Why is it Happening? Global climate change is a phenomenon that has been taking place for centuries. It is defined as a significant change in the global climate that lasts for an extended period of time. Climate change effects are wide-ranging and diverse and include sea-level […]
Reinventing Marketing to Manage the Environmental Imperative
Marketers in the past have based their strategies on the assumption of infinite resources and zero environmental impact. With the growing recognition of finite resources and high environmental costs, marketers need to reexamine their theory and practices. They need to revise their policies on product development, pricing, distribution, and branding. The recent financial meltdown has […]