When management is an art and the manager… a creator!
Although I do not like the typical rhetorical opening questions that are often asked in the article, it is certain that – with or without them – the question must be determined from the beginning for reasons of research consistency and clarity. Definitions and answers for management have been given many times and from different […]
Marketing Strategy: How to Keep in Tune with Changing Times
Understanding the Strategic Challenge of Marketing Today Marketing is a strategic challenge due to the rapid changes in consumer preferences and the rise of digital marketing. As the world becomes more globalized, marketing strategies need to be able to adapt. Digital marketing has also changed how consumers interact with brands. Marketing today needs to be […]