social marketing

Innovatebiz continues its Marketing seminars!

On 5/4/2020 the first online seminar of Innovatebiz on Marketing took place in Greece. The exact title of the seminar was “The communicative dimensions of modern marketing” and the speaker was the Communications Specialist Mr. Fotis Pantopoulos. The seminar was held through the ZOOM teleconferencing platform. Next month our next seminar will be organized in […]

Reinventing Marketing to Manage the Environmental Imperative

Marketers in the past have based their strategies on the assumption of infinite resources and zero environmental impact. With the growing recognition of finite resources and high environmental costs, marketers need to reexamine their theory and practices. They need to revise their policies on product development, pricing, distribution, and branding. The recent financial meltdown has […]