Alexandra Georgakopoulou & Fotis Pantopoulos, Author at innovatebiz

Alexandra Georgakopoulou & Fotis Pantopoulos

TEAM OF INNOVATEBIZ

Communication Solutions March 10, 2020

Communication and Marketing: a newer, different approach…

The goal of this article is not to approach Communication and Marketing in the “traditional” way, for example as two separate areas of a product or service promotion, but through the view of IMC (Integrated Marketing Communication); a communication concept firstly introduced in the US that today has been recognized by the majority of marketers […]

Communication Solutions March 5, 2020

CSR: An advanced form of communication between companies and the public

In the context of business communication and shaping the corporate image, one of the most modern communication techniques is Corporate Social Responsibility (CSR). Some may find the word “Strategy” incompatible with the term “Responsibility”, but we believe it’s worth considering it. The term CSR consists of the following components: 1) “Corporate”, which in principle means […]