Understanding the Strategic Challenge of Marketing Today Marketing is a strategic challenge due to the rapid changes in consumer preferences and the rise of digital marketing. As the world becomes more globalized, marketing strategies need to be able to adapt. Digital marketing has also changed how consumers interact with brands. Marketing today needs to be […]
Challenges of didactics and its importance on a higher education system When teaching a class, teachers have to make sure that they are following the right method. This helps them understand the content and make it as easy to digestible for their students. The problem with traditional methods is that they involve providing a lot […]
What is a Learning Management System? A Learning Management System (LMS) is a software that provides a digital space in which people can learn and share information. LMSs are designed to make sure that the individual has a safe environment for their learning. It manages their progress, tracks their performance, and offers feedback to help […]
The period of the pandemic hindered the educational process significantly, but -as everyone admits- familiarized even skeptics with the idea and the reality of distance education. The project “My name is Teacher” has been developing since 2012 an important action in the field of distance education for students, teachers and business executives and today is […]
In times of economic hardship, companies paradoxically tend to look more intensely than ever for “scapegoats” and at the same time for solutions to get rid of the evil that plagues them. The role and responsibilities of the executives then come to the fore who are called to apologize and/or be entrusted with additional responsibilities. […]
I decided to write very specifically about the topic of public image because although it is being analyzed often, that well-known “it’s only business” spoils everything. It is not necessary to elaborate a lot on the costs, because if someone wants to do business and – especially – to offer quality, he has pre-determined the […]
Perhaps many – reading the title of this article – may wonder why I am interested in this topic. First of all, I would like to highlight that this article concerns Communication, in general or in particular. Of course, it is important to clarify that my role is not related to roles that I could […]
In previous publication, we analyzed from various angles the communication identity of a few businesses. However, we have not yet analyzed the relevance of Communication with Public Relations, a topic of particular interest, as there is a confusion as to whether they are identical, different or related to their target objectives. We acknowledge their scientific […]
Within the general concept of Communication, its relationship with standard corporate image-making practices is being introduced. The most widespread practice is undoubtedly advertising, which – using both classical and modern techniques – is chosen by most businesses as a proven (?) mechanism to achieve the desired goal. The content of the term ‘Advertising’ is broad, […]
