Innovatebiz offers online courses/seminars via social networks

Innovatebiz is pleased to announce that the online courses/seminars which offers to teachers, trainers and business executives in Greek and English via social networks have been successfully implemented. We have decided to offer the lessons in this way because we feel that the concerned public is using social networks with ease every day and this […]

Innovatebiz offers free lessons for students and teachers in Greece after schools closing due to Coronavirus

Innovatebiz announced today in Greece that it will offer free lessons for pupils and teachers after schools closing due to Coronavirus, according to the purpose and mission of the project. The courses will be implemented online using the e-learning and teleconferencing tool “ZOOM”. Always available to the teacher and the student! The Innovatebiz Team

Communication and Marketing: a newer, different approach…

The goal of this article is not to approach Communication and Marketing in the “traditional” way, for example as two separate areas of a product or service promotion, but through the view of IMC (Integrated Marketing Communication); a communication concept firstly introduced in the US that today has been recognized by the majority of marketers […]

CSR: An advanced form of communication between companies and the public

In the context of business communication and shaping the corporate image, one of the most modern communication techniques is Corporate Social Responsibility (CSR). Some may find the word “Strategy” incompatible with the term “Responsibility”, but we believe it’s worth considering it. The term CSR consists of the following components: 1) “Corporate”, which in principle means […]

Communication and alternative Advertising

Within the general concept of Communication, its relationship with standard corporate image-making practices is being introduced. The most widespread practice is undoubtedly advertising, which – using both classical and modern techniques – is chosen by most businesses as a proven (?) mechanism to achieve the desired goal. The content of the term ‘Advertising’ is broad, […]

The Best Leaders Are Great Teachers

Kundapur Vaman Kamath was a teacher. But he didn’t work at a school or stand in front of a class. Instead, he delivered his lessons at the office—to the employees who served under him during his four decades as a senior executive at, and then CEO of, India’s ICICI Bank. Whether he was offering tips […]