Entrepreneurship

Innovatebiz continues its Marketing seminars!

On 5/4/2020 the first online seminar of Innovatebiz on Marketing took place in Greece. The exact title of the seminar was “The communicative dimensions of modern marketing” and the speaker was the Communications Specialist Mr. Fotis Pantopoulos. The seminar was held through the ZOOM teleconferencing platform. Next month our next seminar will be organized in […]

Emotional Data: Is it the next big thing towards Customer Experience Improvement?

Is Emotional Data the next big thing in customer experience improvement? This article aims to examine how the way companies measure and collect emotional data could improve customer experience. In today’s fast forward consumption-driven economy, more and more companies are making major investments in optimizing the customer experience that is delivered to their customer. Most […]

Understanding innovation

While innovation has become a pervasive term, many of today’s organizations still find innovation elusive. One reason may be that much of what is being said about innovation contributes to misunderstanding. To truly manifest innovation and reap its benefits, one must recognize that innovation is three different things: innovation is an outcome, innovation is a […]