Marketing Strategy: How to Keep in Tune with Changing Times
Understanding the Strategic Challenge of Marketing Today Marketing is a strategic challenge due to the rapid changes in consumer preferences and the rise of digital marketing. As the world becomes more globalized, marketing strategies need to be able to adapt. Digital marketing has also changed how consumers interact with brands. Marketing today needs to be […]
China’s upcoming global domination
As Covid-19 vaccines are gradually delivered and received by people all around the world, we gradually move towards the end of the pandemic and the expected return to normalcy. The moment when no more lockdowns, social distancing or other Covid-19 restrictions are needed is getting closer by the day. But once the dust settles down, […]
Financial Derivatives: Opportunities and dangers
Derivatives are one of the most modern types of financial instruments. They first appeared in the 19th century, while they were fully structured in the international markets during the 20th century, initially in the United States. Derivatives, by definition, comprise financial securities with values reliant upon, or derived from, an underlying asset or a group […]
The future of Artificial Intelligence
As we all know nowadays the technologies which are based on AI are being proliferated in a very fast way and they have become an integral part of today’s technology. To be more specific, we can find artificial intelligence in almost any discipline. Let’s examine what AI has still to offer in the foreseeable future. […]
The role of human resources and the current challenge of flexibility
In times of economic hardship, companies paradoxically tend to look more intensely than ever for “scapegoats” and at the same time for solutions to get rid of the evil that plagues them. The role and responsibilities of the executives then come to the fore who are called to apologize and/or be entrusted with additional responsibilities. […]
Business Communication Code – Compliance with Food Hygiene Regulations
Perhaps many – reading the title of this article – may wonder why I am interested in this topic. First of all, I would like to highlight that this article concerns Communication, in general or in particular. Of course, it is important to clarify that my role is not related to roles that I could […]
Communication and Marketing: a newer, different approach…
The goal of this article is not to approach Communication and Marketing in the “traditional” way, for example as two separate areas of a product or service promotion, but through the view of IMC (Integrated Marketing Communication); a communication concept firstly introduced in the US that today has been recognized by the majority of marketers […]
Do consumers ultimately care about their privacy online?
Do people ultimately care about their privacy? This article aims to investigate under which circumstances users do not behave in consistency with their beliefs towards the issue of privacy when they seek information or purchase products or services online. The discrepancy between actual or intended privacy-related behavior and online privacy concerns is known as the […]
A Revolution at the Organisation’s Core: Millennials
How do organisations strategise to create a sound and functional workforce? In this article, the authors present how various companies and businesses restructured the workplace and devise new methods and work culture to keep up with the demands of the new generations. While millennials account for 34% of the workforce in the United States (see […]
Fun & Games: Business Models for Innovation
While many brilliant ideas come from start-ups with unsustainable business models, well-established firms suffer from an inability to innovate, especially in regulated industries. The innovation paradox can be overcome by applying the right business model: 1) Fun & Games, which ignores regulations; 2) Hide & Seek, which exploits regulatory ambiguities; and 3) Carnival Rides, which […]