Strategy

Ηow asking questions helps reading comprehension

The development of self-regulatory strategies is a teaching model that contributes positively to the improvement of the weaknesses presented by students (Harris, & Graham, 1996, as referred in Kampylafka, Gakis, & Antoniou, 2016) with double objective a) the development of metacognitive skills and b) the reduction of inaccessible attitudes and behaviors (Kampylafka, Gakis, & Antoniou, […]

SMEs and the EU: The Small Business Act

Small and medium sized enterprises (SMEs) play a crucial role in the European framework. According to the European Commission, SMEs represent the 99% of all businesses within the EU and have immensely contributed to a series of economic and social aspects at a regional, national and international level. Employability, innovation, regional development, economies of scale, […]

Business Analytics: A new era in data science

Nowadays, the science of data is getting more and more popular and has been developed at a very large extent. First of all, data is being used in almost every field of all sciences. There are plenty of companies which are prone to the recruitment of data scientists in order to delve more into their […]

Public image: What it means, how it is created and… how much it costs!

I decided to write very specifically about the topic of public image because although it is being analyzed often, that well-known “it’s only business” spoils everything. It is not necessary to elaborate a lot on the costs, because if someone wants to do business and – especially – to offer quality, he has pre-determined the […]

Business Communication Code – Compliance with Food Hygiene Regulations

Perhaps many – reading the title of this article – may wonder why I am interested in this topic. First of all, I would like to highlight that this article concerns Communication, in general or in particular. Of course, it is important to clarify that my role is not related to roles that I could […]

Communication and Marketing or Communication in Marketing?

The goal of this article is not to approach Communication and Marketing in the “traditional” way, for example as two separate areas of a product or service promotion, but through the view of IMC (Integrated Marketing Communication); a communication concept firstly introduced in the US that today has been recognized by the majority of marketers […]

Do consumers ultimately care about their privacy online?

Do people ultimately care about their privacy? This article aims to investigate under which circumstances users do not behave in consistency with their beliefs towards the issue of privacy when they seek information or purchase products or services online. The discrepancy between actual or intended privacy-related behavior and online privacy concerns is known as the […]

CSR: An advanced form of communication between companies and the public

In the context of business communication and shaping the corporate image, one of the most modern communication techniques is Corporate Social Responsibility (CSR). Some may find the word “Strategy” incompatible with the term “Responsibility”, but we believe it’s worth considering it. The term CSR consists of the following components: 1) “Corporate”, which in principle means […]

How to Stop Delegating and Start Teaching

As a college professor, I regularly train PhD students. In psychology and most fields of science, students are assigned to a project early on in their studies and learn key skills through an apprenticeship model. Many go on to projects related to more specific research goals, and are eventually taught to design their own studies […]

A Revolution at the Organisation’s Core: Millennials

How do organisations strategise to create a sound and functional workforce? In this article, the authors present how various companies and businesses restructured the workplace and devise new methods and work culture to keep up with the demands of the new generations.  While millennials account for 34% of the workforce in the United States (see […]