How to better define a brand niche
Niche marketing is a strategy that is often overlooked. It can be the key to success for small businesses and start-ups who are trying to get their brand out there. Niche marketing means choosing a specific market or audience segment and targeting that particular group with your product or service. A brand niche will help […]
A Guide to Strategy in Marketing and How It Can Help You Achieve Your Goals
What is a Strategy and Why Should Marketing & Businesses Use It? A marketing strategy is a set of marketing tactics that when implemented, align with the business goals. A marketing strategy can be used in different ways. It can be used for different types of marketing tasks such as: generating leads, increasing customer loyalty, […]
Marketing Strategy: How to Keep in Tune with Changing Times
Understanding the Strategic Challenge of Marketing Today Marketing is a strategic challenge due to the rapid changes in consumer preferences and the rise of digital marketing. As the world becomes more globalized, marketing strategies need to be able to adapt. Digital marketing has also changed how consumers interact with brands. Marketing today needs to be […]
Black Friday: Help your customers adapt to the new era
As we are heading to the end of November, Black Friday has already arrived! Typically, we can imagine thousands of people rushing to the local/mall stores stuck next to each other at the line, to make their purchases at the lowest prices. However, due to the COVID-19 global pandemic, we are facing one of the […]
Dominant market position: when a firm holds it and how it can abuse it
When does a company hold a dominant position in the market? How can it abuse its dominant position? According to economic theory, companies with a very high market share are called dominant in their markets. The existence of a dominant position results from the contribution of many factors which, taken individually, might not be decisive. […]
Ηow asking questions helps reading comprehension
The development of self-regulatory strategies is a teaching model that contributes positively to the improvement of the weaknesses presented by students (Harris, & Graham, 1996, as referred in Kampylafka, Gakis, & Antoniou, 2016) with double objective a) the development of metacognitive skills and b) the reduction of inaccessible attitudes and behaviors (Kampylafka, Gakis, & Antoniou, […]
SMEs and the EU: The Small Business Act
Small and medium sized enterprises (SMEs) play a crucial role in the European framework. According to the European Commission, SMEs represent the 99% of all businesses within the EU and have immensely contributed to a series of economic and social aspects at a regional, national and international level. Employability, innovation, regional development, economies of scale, […]
Business Analytics: A new era in data science
Nowadays, the science of data is getting more and more popular and has been developed at a very large extent. First of all, data is being used in almost every field of all sciences. There are plenty of companies which are prone to the recruitment of data scientists in order to delve more into their […]
Public image: What it means, how it is created and… how much it costs!
I decided to write very specifically about the topic of public image because although it is being analyzed often, that well-known “it’s only business” spoils everything. It is not necessary to elaborate a lot on the costs, because if someone wants to do business and – especially – to offer quality, he has pre-determined the […]
Business Communication Code – Compliance with Food Hygiene Regulations
Perhaps many – reading the title of this article – may wonder why I am interested in this topic. First of all, I would like to highlight that this article concerns Communication, in general or in particular. Of course, it is important to clarify that my role is not related to roles that I could […]