sustainability

Luxury in Times of Covid-19: How Should Brands React to Global Pandemic?

Every year brings a long list of challenges and new trends in the business world, forcing companies to adapt quickly to new situations. However this year, perhaps more than any other year before,  people and businesses are staring at the future, hoping to gain insights into what would be the the “new normal”. The Covid-19 […]

Circular Economy: Sustainable colors with biotechnology and bacteria

Sustainability has arrived in the textile industry, but the definition of “sustainable textiles” is still open to debate. What is the problem that must be addressed urgently? Textile industry is a vast world and is one of the most polluting sectors globally. One of its most important for its success and pollutant facets is the […]

Reinventing Marketing to Manage the Environmental Imperative

Marketers in the past have based their strategies on the assumption of infinite resources and zero environmental impact. With the growing recognition of finite resources and high environmental costs, marketers need to reexamine their theory and practices. They need to revise their policies on product development, pricing, distribution, and branding. The recent financial meltdown has […]