Free training in Public Speaking by Innovatebiz in Greece
Innovatebiz invites 10 people for free training in Public Speaking. This is the first seminar on this topic offered by Innovatebiz, starting from Greece. The duration of the first level of the training is 3 months. Participants will obtain training on preparing, analyzing, and presenting various topics, related to their business object, as well as […]
Business Communication Code – Compliance with Food Hygiene Regulations
Perhaps many – reading the title of this article – may wonder why I am interested in this topic. First of all, I would like to highlight that this article concerns Communication, in general or in particular. Of course, it is important to clarify that my role is not related to roles that I could […]
The complementary use of Communication and Public Relations practices
In previous publication, we analyzed from various angles the communication identity of a few businesses. However, we have not yet analyzed the relevance of Communication with Public Relations, a topic of particular interest, as there is a confusion as to whether they are identical, different or related to their target objectives. We acknowledge their scientific […]
Communication and Marketing or Communication in Marketing?
The goal of this article is not to approach Communication and Marketing in the “traditional” way, for example as two separate areas of a product or service promotion, but through the view of IMC (Integrated Marketing Communication); a communication concept firstly introduced in the US that today has been recognized by the majority of marketers […]
CSR: An advanced form of communication between companies and the public
In the context of business communication and shaping the corporate image, one of the most modern communication techniques is Corporate Social Responsibility (CSR). Some may find the word “Strategy” incompatible with the term “Responsibility”, but we believe it’s worth considering it. The term CSR consists of the following components: 1) “Corporate”, which in principle means […]
Communication and alternative Advertising
Within the general concept of Communication, its relationship with standard corporate image-making practices is being introduced. The most widespread practice is undoubtedly advertising, which – using both classical and modern techniques – is chosen by most businesses as a proven (?) mechanism to achieve the desired goal. The content of the term ‘Advertising’ is broad, […]
Communication and Effective Teaching
The previous article in this series examined some important concepts related to ‘teaching’ and ‘learning’. In this article we take a short look at the role of communication in teaching. The article aims to make readers more aware of the importance of communication in teaching, and hopes to give some ideas of how readers can […]
Emotional Intelligence Has 12 Elements. Which Do You Need to Work On?
Esther is a well-liked manager of a small team. Kind and respectful, she is sensitive to the needs of others. She is a problem solver; she tends to see setbacks as opportunities. She’s always engaged and is a source of calm to her colleagues. Her manager feels lucky to have such an easy direct report […]