A Guide to Strategy in Marketing and How It Can Help You Achieve Your Goals
What is a Strategy and Why Should Marketing & Businesses Use It? A marketing strategy is a set of marketing tactics that when implemented, align with the business goals. A marketing strategy can be used in different ways. It can be used for different types of marketing tasks such as: generating leads, increasing customer loyalty, […]
Discussing Leadership Issues …
An analysis of the role of leadership and its participation as a factor in the business outcome could not be absent from the research environment of the general reflection that develops here regarding the operation of companies. It is a fact of course that for many leadership is confused with management. Before attempting to approach […]
When management is an art and the manager… a creator!
Although I do not like the typical rhetorical opening questions that are often asked in the article, it is certain that – with or without them – the question must be determined from the beginning for reasons of research consistency and clarity. Definitions and answers for management have been given many times and from different […]
The Future of Sustainability and What It Might Look Like
What are the Causes of Global Climate Change, and Why is it Happening? Global climate change is a phenomenon that has been taking place for centuries. It is defined as a significant change in the global climate that lasts for an extended period of time. Climate change effects are wide-ranging and diverse and include sea-level […]
The pros and cons of telemedicine
The Pros of Telemedicine Telemedicine Can Help Improve Health Care and Prevent Illness With telemedicine, patients will be able to get medical attention without having to leave the comfort of their homes. This innovation will help improve health care and prevent illness. The trend in healthcare is moving towards a more connected future. Telemedicine is […]
The contribution of IoT to the treatment of Covid-19
It is obvious that coronavirus has caused plenty of problems in all fields and disciplines. At this point, a new technology comes which is called Internet of Things (IoT). As we have said in previous articles, IoT is the connection between a lot of devices without the interference of humans. In this article we will […]
What about Software-Defined Networks?
A considerable number of people have never heard of Software-Defined Networks (SDN). That is why we are going to analyze this technology thoroughly via this article. To begin with, computer networks play a crucial role in today’s societies. All these services that are provided by the internet such as social media, search engines, e-commerce services […]
Work fluidity in the 21st century
During the past decades, the needs of the labor market, as well as the work trends were implying a simple career path: one’s profession was entirely determined by their field of studies. The job market seemed accessible enough, and the career opportunities were specific. Accountants, salespeople, lawyers, and teachers were some typical professions. Of course, […]
Big tech censorship as a threat to free speech and democracy
In today’s society, social media play a significant role on our everyday lives. They provide the digital space where we meet each other, make friends and even enemies, share our experiences, thoughts and ideas, discuss and debate, have fun and enjoy the most extended public network that connects humanity. Billions of people are connected every […]
Black Friday: Help your customers adapt to the new era
As we are heading to the end of November, Black Friday has already arrived! Typically, we can imagine thousands of people rushing to the local/mall stores stuck next to each other at the line, to make their purchases at the lowest prices. However, due to the COVID-19 global pandemic, we are facing one of the […]