E-commerce & Online Privacy Concerns
The issue of privacy paradox is broad and many interpretations exist. The privacy paradox describes the situation in which the Internet users’ privacy concerns are not reflected in protective behavior. Although users are worried about their online privacy and complain about the high risks of disclosing information online, they do not act accordingly. In fact, […]
The complementary use of Communication and Public Relations practices
In previous publication, we analyzed from various angles the communication identity of a few businesses. However, we have not yet analyzed the relevance of Communication with Public Relations, a topic of particular interest, as there is a confusion as to whether they are identical, different or related to their target objectives. We acknowledge their scientific […]
Emotional Data: Is it the next big thing towards Customer Experience Improvement?
Is Emotional Data the next big thing in customer experience improvement? This article aims to examine how the way companies measure and collect emotional data could improve customer experience. In today’s fast forward consumption-driven economy, more and more companies are making major investments in optimizing the customer experience that is delivered to their customer. Most […]
Communication and Marketing: a newer, different approach…
The goal of this article is not to approach Communication and Marketing in the “traditional” way, for example as two separate areas of a product or service promotion, but through the view of IMC (Integrated Marketing Communication); a communication concept firstly introduced in the US that today has been recognized by the majority of marketers […]
Do consumers ultimately care about their privacy online?
Do people ultimately care about their privacy? This article aims to investigate under which circumstances users do not behave in consistency with their beliefs towards the issue of privacy when they seek information or purchase products or services online. The discrepancy between actual or intended privacy-related behavior and online privacy concerns is known as the […]
CSR: An advanced form of communication between companies and the public
In the context of business communication and shaping the corporate image, one of the most modern communication techniques is Corporate Social Responsibility (CSR). Some may find the word “Strategy” incompatible with the term “Responsibility”, but we believe it’s worth considering it. The term CSR consists of the following components: 1) “Corporate”, which in principle means […]
Communication and alternative Advertising
Within the general concept of Communication, its relationship with standard corporate image-making practices is being introduced. The most widespread practice is undoubtedly advertising, which – using both classical and modern techniques – is chosen by most businesses as a proven (?) mechanism to achieve the desired goal. The content of the term ‘Advertising’ is broad, […]
Understanding innovation
While innovation has become a pervasive term, many of today’s organizations still find innovation elusive. One reason may be that much of what is being said about innovation contributes to misunderstanding. To truly manifest innovation and reap its benefits, one must recognize that innovation is three different things: innovation is an outcome, innovation is a […]
Reinventing Marketing to Manage the Environmental Imperative
Marketers in the past have based their strategies on the assumption of infinite resources and zero environmental impact. With the growing recognition of finite resources and high environmental costs, marketers need to reexamine their theory and practices. They need to revise their policies on product development, pricing, distribution, and branding. The recent financial meltdown has […]
Fun & Games: Business Models for Innovation
While many brilliant ideas come from start-ups with unsustainable business models, well-established firms suffer from an inability to innovate, especially in regulated industries. The innovation paradox can be overcome by applying the right business model: 1) Fun & Games, which ignores regulations; 2) Hide & Seek, which exploits regulatory ambiguities; and 3) Carnival Rides, which […]