Have you heard of Christmas Depression?
For the most people, Christmas is intertwined in our minds with images, emotions but also with family moments that are carefree and tender. The magic of Christmas creates a sense of euphoria and optimism while people remember their childhood years with nostalgia. In contrast to the social, festive and happy profile of Christmas, which is […]
Why Corporate Social Responsibility is important
CSR stands for Corporate Social Responsibility and describes the business strategy of giving back to the community. When initiating CSR programs, the companies dedicate parts of their profits in order to create a positive impact on the local community. The corporate initiatives can be either financial support, or volunteer-driven activities, or even the raise of […]
The role of human resources and the current challenge of flexibility
In times of economic hardship, companies paradoxically tend to look more intensely than ever for “scapegoats” and at the same time for solutions to get rid of the evil that plagues them. The role and responsibilities of the executives then come to the fore who are called to apologize and/or be entrusted with additional responsibilities. […]
How COVID-19 helps e-commerce growth
Let’s be honest COVID-19 global pandemic is the defining event of 2020 and its implications will last well into the decade. In the business world, where things tend to change rapidly, events like this can affect millions of businesses in a blink of an eye, no matter the industry, and only the ones that adapt […]
Circular Economy: Sustainable colors with biotechnology and bacteria
Sustainability has arrived in the textile industry, but the definition of “sustainable textiles” is still open to debate. What is the problem that must be addressed urgently? Textile industry is a vast world and is one of the most polluting sectors globally. One of its most important for its success and pollutant facets is the […]
Is Emotional Intelligence measurable?
Lately, we’ve been hearing more and more about the meaning of emotional intelligence (EI). According to its basic definition, emotional intelligence is the ability that people use to recognize and define the feelings of themselves and the people around them. According to theories about emotional intelligence, this ability can lead to the development of leadership […]
Public image: What it means, how it is created and… how much it costs!
I decided to write very specifically about the topic of public image because although it is being analyzed often, that well-known “it’s only business” spoils everything. It is not necessary to elaborate a lot on the costs, because if someone wants to do business and – especially – to offer quality, he has pre-determined the […]
Emotional Intelligence at Work and in Business
What is the role of Emotional Intelligence at the workplace and in Business today? The meaning of emotional intelligence, sometimes referred to as EQ (‘’emotional quotient’’), was coined by psychologists in the 1990s. However, it was popularized by Daniel Goleman, an American psychologist in 1995. According to Goleman, emotional intelligence is perceived as an individual’s […]
The complementary use of Communication and Public Relations practices
In previous publication, we analyzed from various angles the communication identity of a few businesses. However, we have not yet analyzed the relevance of Communication with Public Relations, a topic of particular interest, as there is a confusion as to whether they are identical, different or related to their target objectives. We acknowledge their scientific […]
Communication and Marketing: a newer, different approach…
The goal of this article is not to approach Communication and Marketing in the “traditional” way, for example as two separate areas of a product or service promotion, but through the view of IMC (Integrated Marketing Communication); a communication concept firstly introduced in the US that today has been recognized by the majority of marketers […]