business

Can 3D technology change the world?

No one can deny that in this time 3D technology plays an important role in plenty of disciplines such as economy and health. In this article we are about to analyze the current contribution of this technology and what the future can bring. To begin with, 3D technology is the construction of three-dimensional models (digital […]

Business Analytics: A new era in data science

Nowadays, the science of data is getting more and more popular and has been developed at a very large extent. First of all, data is being used in almost every field of all sciences. There are plenty of companies which are prone to the recruitment of data scientists in order to delve more into their […]

Innovatebiz offers online courses/seminars via social networks

Innovatebiz is pleased to announce that the online courses/seminars which offers to teachers, trainers and business executives in Greek and English via social networks have been successfully implemented. We have decided to offer the lessons in this way because we feel that the concerned public is using social networks with ease every day and this […]

CSR: An advanced form of communication between companies and the public

In the context of business communication and shaping the corporate image, one of the most modern communication techniques is Corporate Social Responsibility (CSR). Some may find the word “Strategy” incompatible with the term “Responsibility”, but we believe it’s worth considering it. The term CSR consists of the following components: 1) “Corporate”, which in principle means […]

Reinventing Marketing to Manage the Environmental Imperative

Marketers in the past have based their strategies on the assumption of infinite resources and zero environmental impact. With the growing recognition of finite resources and high environmental costs, marketers need to reexamine their theory and practices. They need to revise their policies on product development, pricing, distribution, and branding. The recent financial meltdown has […]