Communication

Adapting to Change: Thriving in the Ever-Evolving Business World

Constant disruption defines today’s business landscape, demanding flexibility and resilience from organizations seeking sustainable success. While uncertainty poses risks, a strategic change management mindset positions companies to adapt and even gain an advantage. Visionary leadership guides by setting bold yet attainable goals that inspire through times of upheaval. Effective communication maintains morale with transparency regarding […]

How to get communication skills to inspire others in life and work

Effective communication is an important aspect of personal and professional success. It helps us form relationships, express our ideas and resolve conflicts. Improving your communication skills takes effort and practice, but the rewards are huge. In this article, we will explore various Strategies and techniques to improve your communication skills so you can communicate clearly […]

The world of DevOps

DevOps is a software development methodology that combines the principles of agile development and operations. The goal of DevOps is to bring development and operations teams together in order to improve the speed and quality of software releases. This approach has had a significant impact on the way organizations approach software development, and it has […]

Tips for good business communication

Communication is key to organizational success. It is a keystone of business and team culture. Communication ensures that everyone has the same vision and a shared understanding of a company’s goals. The importance of communication in the workplace can therefore not be overstated. Without good communication, it becomes difficult to plan tasks and projects, establish […]

How COVID-19 helps e-commerce growth

Let’s be honest COVID-19 global pandemic is the defining event of 2020 and its implications will last well into the decade. In the business world, where things tend to change rapidly, events like this can affect millions of businesses in a blink of an eye, no matter the industry, and only the ones that adapt […]

Business Communication Code – Compliance with Food Hygiene Regulations

Perhaps many – reading the title of this article – may wonder why I am interested in this topic. First of all, I would like to highlight that this article concerns Communication, in general or in particular. Of course, it is important to clarify that my role is not related to roles that I could […]

The complementary use of Communication and Public Relations practices

In previous publication, we analyzed from various angles the communication identity of a few businesses. However, we have not yet analyzed the relevance of Communication with Public Relations, a topic of particular interest, as there is a confusion as to whether they are identical, different or related to their target objectives. We acknowledge their scientific […]

Organizing seminars for business executives by Innovatebiz

Innovatebiz is getting ready to host free online seminars for business executives in English. The topics of the seminars concern many business subjects, with emphasis on marketing and communication. The concerned public will be informed of these actions through our social media announcements. The Innovatebiz Team

Communication and Marketing: a newer, different approach…

The goal of this article is not to approach Communication and Marketing in the “traditional” way, for example as two separate areas of a product or service promotion, but through the view of IMC (Integrated Marketing Communication); a communication concept firstly introduced in the US that today has been recognized by the majority of marketers […]

CSR: An advanced form of communication between companies and the public

In the context of business communication and shaping the corporate image, one of the most modern communication techniques is Corporate Social Responsibility (CSR). Some may find the word “Strategy” incompatible with the term “Responsibility”, but we believe it’s worth considering it. The term CSR consists of the following components: 1) “Corporate”, which in principle means […]