Communication

How COVID-19 helps e-commerce growth

Let’s be honest COVID-19 global pandemic is the defining event of 2020 and its implications will last well into the decade. In the business world, where things tend to change rapidly, events like this can affect millions of businesses in a blink of an eye, no matter the industry, and only the ones that adapt […]

Business Communication Code – Compliance with Food Hygiene Regulations

Perhaps many – reading the title of this article – may wonder why I am interested in this topic. First of all, I would like to highlight that this article concerns Communication, in general or in particular. Of course, it is important to clarify that my role is not related to roles that I could […]

The complementary use of Communication and Public Relations practices

In previous publication, we analyzed from various angles the communication identity of a few businesses. However, we have not yet analyzed the relevance of Communication with Public Relations, a topic of particular interest, as there is a confusion as to whether they are identical, different or related to their target objectives. We acknowledge their scientific […]

Organizing seminars for business executives by Innovatebiz

Innovatebiz is getting ready to host free online seminars for business executives in English. The topics of the seminars concern many business subjects, with emphasis on marketing and communication. The concerned public will be informed of these actions through our social media announcements. The Innovatebiz Team

Communication and Marketing or Communication in Marketing?

The goal of this article is not to approach Communication and Marketing in the “traditional” way, for example as two separate areas of a product or service promotion, but through the view of IMC (Integrated Marketing Communication); a communication concept firstly introduced in the US that today has been recognized by the majority of marketers […]

CSR: An advanced form of communication between companies and the public

In the context of business communication and shaping the corporate image, one of the most modern communication techniques is Corporate Social Responsibility (CSR). Some may find the word “Strategy” incompatible with the term “Responsibility”, but we believe it’s worth considering it. The term CSR consists of the following components: 1) “Corporate”, which in principle means […]

Communication and Effective Teaching

The previous article in this series examined some important concepts related to ‘teaching’ and ‘learning’. In this article we take a short look at the role of communication in teaching. The article aims to make readers more aware of the importance of communication in teaching, and hopes to give some ideas of how readers can […]

Emotional Intelligence Has 12 Elements. Which Do You Need to Work On?

Esther is a well-liked manager of a small team. Kind and respectful, she is sensitive to the needs of others. She is a problem solver; she tends to see setbacks as opportunities. She’s always engaged and is a source of calm to her colleagues. Her manager feels lucky to have such an easy direct report […]