Why Corporate Social Responsibility is important
CSR stands for Corporate Social Responsibility and describes the business strategy of giving back to the community. When initiating CSR programs, the companies dedicate parts of their profits in order to create a positive impact on the local community. The corporate initiatives can be either financial support, or volunteer-driven activities, or even the raise of […]
CSR: An advanced form of communication between companies and the public
In the context of business communication and shaping the corporate image, one of the most modern communication techniques is Corporate Social Responsibility (CSR). Some may find the word “Strategy” incompatible with the term “Responsibility”, but we believe it’s worth considering it. The term CSR consists of the following components: 1) “Corporate”, which in principle means […]