The complementary use of Communication and Public Relations practices
In previous publication, we analyzed from various angles the communication identity of a few businesses. However, we have not yet analyzed the relevance of Communication with Public Relations, a topic of particular interest, as there is a confusion as to whether they are identical, different or related to their target objectives. We acknowledge their scientific […]
Emotional Data: Is it the next big thing towards Customer Experience Improvement?
Is Emotional Data the next big thing in customer experience improvement? This article aims to examine how the way companies measure and collect emotional data could improve customer experience. In today’s fast forward consumption-driven economy, more and more companies are making major investments in optimizing the customer experience that is delivered to their customer. Most […]
Communication and Marketing or Communication in Marketing?
The goal of this article is not to approach Communication and Marketing in the “traditional” way, for example as two separate areas of a product or service promotion, but through the view of IMC (Integrated Marketing Communication); a communication concept firstly introduced in the US that today has been recognized by the majority of marketers […]
Communication and alternative Advertising
Within the general concept of Communication, its relationship with standard corporate image-making practices is being introduced. The most widespread practice is undoubtedly advertising, which – using both classical and modern techniques – is chosen by most businesses as a proven (?) mechanism to achieve the desired goal. The content of the term ‘Advertising’ is broad, […]
Understanding innovation
While innovation has become a pervasive term, many of today’s organizations still find innovation elusive. One reason may be that much of what is being said about innovation contributes to misunderstanding. To truly manifest innovation and reap its benefits, one must recognize that innovation is three different things: innovation is an outcome, innovation is a […]
Theories of Learning and Innovation in Didactics
Learning is a particularly important mechanism for the development of every subject and can be defined as a process that allows for the acquisition of new concepts and information, a behavioral modification that supports the change. Throughout history, different perspectives have attempted to describe and define such a complex mechanism: from those more focused on […]
Fun & Games: Business Models for Innovation
While many brilliant ideas come from start-ups with unsustainable business models, well-established firms suffer from an inability to innovate, especially in regulated industries. The innovation paradox can be overcome by applying the right business model: 1) Fun & Games, which ignores regulations; 2) Hide & Seek, which exploits regulatory ambiguities; and 3) Carnival Rides, which […]