How to better define a brand niche
Niche marketing is a strategy that is often overlooked. It can be the key to success for small businesses and start-ups who are trying to get their brand out there. Niche marketing means choosing a specific market or audience segment and targeting that particular group with your product or service. A brand niche will help […]
The world of Big Data
Big data is based on the principle that the more you know about something or a situation, the more reliably you can get new information and make predictions about what will happen in the future. Leveraging big data can add value in every way, from automating routine tasks to saving time and money, to revealing […]
A Guide to Strategy in Marketing and How It Can Help You Achieve Your Goals
What is a Strategy and Why Should Marketing & Businesses Use It? A marketing strategy is a set of marketing tactics that when implemented, align with the business goals. A marketing strategy can be used in different ways. It can be used for different types of marketing tasks such as: generating leads, increasing customer loyalty, […]
How COVID-19 helps e-commerce growth
Let’s be honest COVID-19 global pandemic is the defining event of 2020 and its implications will last well into the decade. In the business world, where things tend to change rapidly, events like this can affect millions of businesses in a blink of an eye, no matter the industry, and only the ones that adapt […]
Innovatebiz continues its Marketing seminars!
On 5/4/2020 the first online seminar of Innovatebiz on Marketing took place in Greece. The exact title of the seminar was “The communicative dimensions of modern marketing” and the speaker was the Communications Specialist Mr. Fotis Pantopoulos. The seminar was held through the ZOOM teleconferencing platform. Next month our next seminar will be organized in […]
E-commerce & Online Privacy Concerns
The issue of privacy paradox is broad and many interpretations exist. The privacy paradox describes the situation in which the Internet users’ privacy concerns are not reflected in protective behavior. Although users are worried about their online privacy and complain about the high risks of disclosing information online, they do not act accordingly. In fact, […]
The complementary use of Communication and Public Relations practices
In previous publication, we analyzed from various angles the communication identity of a few businesses. However, we have not yet analyzed the relevance of Communication with Public Relations, a topic of particular interest, as there is a confusion as to whether they are identical, different or related to their target objectives. We acknowledge their scientific […]
Highly qualified young professionals staff the scientific team of Innovatebiz
Innovatebiz is pleased to announce that -from the beginning of its public presence- many young scientists with high-level training and skills have shown interest in collaborating with our scientific team. In the coming weeks we will announce new partnerships in the fields of Teaching/Didactics and Marketing. In case you are interested in collaborating with our […]
Organizing seminars for business executives by Innovatebiz
Innovatebiz is getting ready to host free online seminars for business executives in English. The topics of the seminars concern many business subjects, with emphasis on marketing and communication. The concerned public will be informed of these actions through our social media announcements. The Innovatebiz Team
Communication and Marketing: a newer, different approach…
The goal of this article is not to approach Communication and Marketing in the “traditional” way, for example as two separate areas of a product or service promotion, but through the view of IMC (Integrated Marketing Communication); a communication concept firstly introduced in the US that today has been recognized by the majority of marketers […]