Communication and Marketing: a newer, different approach…
The goal of this article is not to approach Communication and Marketing in the “traditional” way, for example as two separate areas of a product or service promotion, but through the view of IMC (Integrated Marketing Communication); a communication concept firstly introduced in the US that today has been recognized by the majority of marketers […]
Do consumers ultimately care about their privacy online?
Do people ultimately care about their privacy? This article aims to investigate under which circumstances users do not behave in consistency with their beliefs towards the issue of privacy when they seek information or purchase products or services online. The discrepancy between actual or intended privacy-related behavior and online privacy concerns is known as the […]
CSR: An advanced form of communication between companies and the public
In the context of business communication and shaping the corporate image, one of the most modern communication techniques is Corporate Social Responsibility (CSR). Some may find the word “Strategy” incompatible with the term “Responsibility”, but we believe it’s worth considering it. The term CSR consists of the following components: 1) “Corporate”, which in principle means […]
How to Stop Delegating and Start Teaching
As a college professor, I regularly train PhD students. In psychology and most fields of science, students are assigned to a project early on in their studies and learn key skills through an apprenticeship model. Many go on to projects related to more specific research goals, and are eventually taught to design their own studies […]
A Revolution at the Organisation’s Core: Millennials
How do organisations strategise to create a sound and functional workforce? In this article, the authors present how various companies and businesses restructured the workplace and devise new methods and work culture to keep up with the demands of the new generations. While millennials account for 34% of the workforce in the United States (see […]