How to better define a brand niche

Niche marketing is a strategy that is often overlooked. It can be the key to success for small businesses and start-ups who are trying to get their brand out there. Niche marketing means choosing a specific market or audience segment and targeting that particular group with your product or service. A brand niche will help […]

The world of Healthcare Analytics

When combined with a suite of business analytics tools and data visualization, health analytics helps managers perform better, providing real-time insights that can inform decisions and deliver actionable insights. With the richness of information provided by healthcare data analytics, providers and administrators are now empowered to make better healthcare and financial decisions, all the while […]

Joanna Skiftou (Photographer): “Follow your dreams wholeheartedly!!! Respect everyone and everything!!!”

What a pleasure to feature an intimate interview with Joanna Skiftou, a master and romantic photographer that creates by heart. Having achieved a respectable position among the best photographers, Joanna talks about her exciting career, the long but challenging journey, and the ways she keeps herself motivated. Joanna wants not just to make pretty photos; […]