Is Emotional Intelligence measurable?
Lately, we’ve been hearing more and more about the meaning of emotional intelligence (EI). According to its basic definition, emotional intelligence is the ability that people use to recognize and define the feelings of themselves and the people around them. According to theories about emotional intelligence, this ability can lead to the development of leadership […]
Public image: What it means, how it is created and… how much it costs!
I decided to write very specifically about the topic of public image because although it is being analyzed often, that well-known “it’s only business” spoils everything. It is not necessary to elaborate a lot on the costs, because if someone wants to do business and – especially – to offer quality, he has pre-determined the […]
Emotional Intelligence at Work and in Business
What is the role of Emotional Intelligence at the workplace and in Business today? The meaning of emotional intelligence, sometimes referred to as EQ (‘’emotional quotient’’), was coined by psychologists in the 1990s. However, it was popularized by Daniel Goleman, an American psychologist in 1995. According to Goleman, emotional intelligence is perceived as an individual’s […]
Business Communication Code – Compliance with Food Hygiene Regulations
Perhaps many – reading the title of this article – may wonder why I am interested in this topic. First of all, I would like to highlight that this article concerns Communication, in general or in particular. Of course, it is important to clarify that my role is not related to roles that I could […]
The complementary use of Communication and Public Relations practices
In previous publication, we analyzed from various angles the communication identity of a few businesses. However, we have not yet analyzed the relevance of Communication with Public Relations, a topic of particular interest, as there is a confusion as to whether they are identical, different or related to their target objectives. We acknowledge their scientific […]
Communication and Marketing: a newer, different approach…
The goal of this article is not to approach Communication and Marketing in the “traditional” way, for example as two separate areas of a product or service promotion, but through the view of IMC (Integrated Marketing Communication); a communication concept firstly introduced in the US that today has been recognized by the majority of marketers […]
Communication and alternative Advertising
Within the general concept of Communication, its relationship with standard corporate image-making practices is being introduced. The most widespread practice is undoubtedly advertising, which – using both classical and modern techniques – is chosen by most businesses as a proven (?) mechanism to achieve the desired goal. The content of the term ‘Advertising’ is broad, […]